49: Ep 049 - The Evolving Role of CHROs in the Middle East

In this insightful greytFM episode, Ghada Salah, CHRO at Al Batha Engineering (Geco M&E), explores how HR leadership in the Middle East is rapidly transforming from an operational focus to a truly strategic role.

Ghada sheds light on how CHROs are increasingly influencing boardroom decisions, shaping employer branding, driving ESG initiatives, and ensuring business continuity in dynamic markets. She also unpacks the unique challenges of navigating cross-border HR practices across the GCC, especially within large conglomerates and family-run businesses.

Tune in to discover how CHROs are redefining leadership in the region and positioning HR as a key driver of organizational growth and resilience.