48: Marketing, Seasonality, and Scaling Without Burning Out with Michael Grigery

Episode Summary:

In this episode of the Window Cleaning Millionaire Podcast, Ryan Johnson sits down with longtime friend, mentor, and business coach Michael Grigery. Michael was Ryan’s longest-running coach and has worked with hundreds of home service businesses across the country.

They dive deep into what actually drives growth for window cleaning and exterior service companies, why understanding your numbers matters more than any marketing tactic, and how branding creates leverage that compounds over time.

Michael shares insights from his background in franchising, digital marketing, and coaching seven-figure business owners. Ryan opens up about his own growth journey, lessons learned from scaling, and what separates businesses that get stuck from those that break through to the next level.

This conversation is practical, honest, and especially valuable for owners trying to scale without burning out or guessing their way forward.