48: Ep 048 - The Rise of AI and HR Tech in the Middle East: What’s Next

In this engaging greytFM episode, Fatima Mirza, Head of HR EMEA at Evonik Gulf FZE, unpacks the rapid acceleration of digital transformation in HR across the Middle East.

Fatima shares real-world perspectives on how enterprises in the region are leveraging AI in recruitment, payroll, and employee engagement—reshaping the way HR drives efficiency and experience. She discusses emerging adoption trends in markets like the UAE, and the growing focus on ethical AI practices and data privacy in HR decision-making.

Tune in to discover what lies ahead for HR in the Middle East’s digital-first era, and how technology is redefining the future of work.