47 Memes, Meaning, & Social Strategy with Calleigh McLaughlin

In this episode of the Rave Social Podcast, Jaiden sits down with meme creator, social media strategist, and internet friend Calleigh McLaughlin (aka @existentialspicies). They dive deep into her approach to content creation, how Calleigh grew her account to nearly 30,000 followers, the power of blending play with strategy, and why creative burnout is real (and how to navigate it).

The conversation flows from the art of making relatable memes to practical social media strategy for businesses and creatives. Calleigh shares her journey through sobriety, building a meme account during a pivotal life transition, and finding both fun and depth in online communities. The episode also explores spiritual evolution, the realities of manifestation, and the importance of nuance and neutrality on the internet and in real life.

Whether you’re trying to go viral, struggling with creative block, or exploring your own spirituality, this funny, honest, and nuanced conversation has something for you. Grab your coffee, take a hot girl walk , and tune in for plenty of meme wisdom, life lessons, and a reminder that it’s okay not to have it all figured out.

Highlights include:

• The real reason memes go viral (hint: it isn’t perfection)
• Why creative work needs discipline AND play
• Navigating performative pressure and evolving in public on social media
• The intersection between social strategy and personal spirituality
• The truth about manifestation, neutrality, and finding fulfillment

Follow @existentialspicies for more meme brilliance, and don’t forget to subscribe for more honest takes on social media, business, and life.

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