462 SelfWork: So You Wanna Be Your Own Brand?

The goal of personal branding is being touted as the best way to ensure success in 2025. Here’s a statement put out by the Harvard Business Review in 2023.. “Much of professional and personal success depends on persuading others to recognize your value. You have to do this when you apply for jobs, ask for promotions, vie for leadership positions, or write your dating profile. For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it.”

Today we’re going to focus on the pressure involved in personal branding. I’m readily admitting, that with my head in the research about the dangers of what’s termed destructive perfectionism, with another recent bestseller being a book called ‘high-functioning depression, and the rise in suicides in our youth ’ – I have some real concerns about the pressure this whole idea brings with it. The Harvard article may say, “like it or not” – but I don’t particularly like to be told that I have to accept something that I think could be harmful to many.

The Speakpipe voicemail for today is from one of my website readers who’s commenting on a post there that’s earned thousands of readers each month. The post is on enmeshment, which I’ve talked about here before. He appreciates having a word for the way he’s felt for years, but has a specific question about what to do now, as an adult with his own children, what to do with his parents that still rely on him…

Vital Links:

Harvard Business Review Article

Example of a high school "build your brand" course

Carlii Lyon article on branding tips

SelfWork Episode on enmeshment

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You can hear more about this and many other topics by listening to my podcast, SelfWork with Dr. Margaret Rutherford. Subscribe to my website and receive my weekly newsletter including a blog post and podcast! If you’d like to join my FaceBook closed group, then click here and answer the membership questions! Welcome!

My book entitled Perfectly Hidden Depression is available here! Its message is specifically for those with a struggle with strong perfectionism which acts to mask underlying emotional pain. But the many self-help techniques described can be used by everyone who chooses to begin to address emotions long hidden away that are clouding and sabotaging your current life.

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