457: Spectora: Bootstrapping to $27M ARR by Serving vs Selling - with Kevin Wagstaff

Kevin Wagstaff and his brother Michael turned a $5,000 investment into a $27 million ARR home inspection software business—without raising venture capital for the first six years. After nine months of customer research, they built Spectora by focusing on one philosophy: serve before selling. Kevin answered every support message within 60 seconds for five years, showed up daily in online communities without pitching, and even took a 6AM Sunday demo that unlocked their biggest growth wave. Today, Spectora serves 12,000+ inspectors while Kevin has stepped back from the CEO role, recognizing he was best suited for the zero-to-10 journey. You'll learn: How 9 months of field research revealed the workflow problem worth solving Why starting SEO content 12 months before launch created an unfair advantage The 6AM Sunday demo that opened doors to an exclusive mastermind group How building 200+ websites became an unexpected 10% revenue stream When to recognize you're a "zero-to-10 founder" and step aside gracefully Full show notes → saasclub.io/457 This episode is brought to you by: 💖 ⁠⁠Sprinto⁠⁠ → ⁠⁠Learn more and book a demo today 🚀 SaaS Club Launch → Build your SaaS to $10K MRR Get weekly SaaS lessons and new founder stories → saasclub.io/email