45. Crafting Your Digital Front Door: Building a Welcoming Business Website

One of the best things you can do for your business is to create your home on the internet — your website. With social media platforms coming and going based on trends and demographics, having your own website is a piece of the internet landscape that you specifically own. It's a special way to connect with your customers and build trust and repertoire with them.

In this episode, Toa Green shares insight into building a functional yet polished website for your small business. With prior experience as a web designer, Toa breaks down the key components to focus on when crafting your digital home.

In this episode, you'll learn:

• The easiest DIY website building platforms to use if you're not a designer.

• A step-by-step process to map out your website's structure before you design.

• Why you should always view your website through the eyes of your customer.

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Thank you to our sponsors!

Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank & Boom Ice Cream–and ship it all right to your door at goldbelly.com/

Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com

Resources and Links Mentioned in Episode

• Explore different website building platforms: Wordpress, Squarespace, Wix, Canva

Quotable Moments From the Episode

"Keep it simple. If you are just starting, it does not have to be flashy or fancy. You do not have to get a photographer, a copywriter, or a web designer to do this. You can do this. There are so many resources out there and great platforms that are great DIY platforms for your website." - Toa Green

"Don't overcomplicate it; just keep it simple. Getting the main information up and having something published is better than having nothing at all." - Toa Green

"People will say that a website is a business card on the Internet. But I feel like it can be so much more than that. It is a tool that allows you to connect with your customers or clients. It's a way to show off your personality so that people understand who you are." - Toa Green

Connect with Toa!
C&B Podcast website

C&B Ice Cream website

C&B Podcast's Instagram

C&B Substack

*Production by Four Eyes Media*