448: How a $200 Million Roofer Gets Leads — And How You Can Too (with Matt Tyner)

Summary / Intro

Big results don’t come from secret tactics — they come from doing the fundamentals better than everyone else.

In this episode, I sit down with Matt Tyner to break down how a $200 million roofing company consistently generates leads — and more importantly, how those same principles apply to contractors at any size.

This conversation isn’t about hacks or hype. It’s about systems, brand, consistency, and doing the right things long enough to win.

Show Notes

Many roofing contractors believe that large companies have access to special lead sources that smaller operators don’t.

That’s not true.

In this episode, Dave Sullivan talks with Matt Tyner about how a $200 million roofing company actually generates leads — and why most of those strategies are available to any contractor willing to focus on the fundamentals.

They discuss the importance of brand recognition, speed to lead, consistent follow-up, and marketing that’s built to support long-term growth instead of short-term spikes. Matt shares insights into how large roofing companies think about lead generation differently — not as a one-time tactic, but as a system that supports sales, operations, and customer experience.

Dave also explains why most contractors struggle with lead generation not because of traffic or spend, but because of breakdowns after the phone rings.

This episode is a reality check for contractors chasing the next marketing trick instead of building a repeatable lead engine.

Takeaways

• Big roofing companies win by executing fundamentals consistently
• Lead generation is a system, not a tactic
• Brand recognition compounds over time
• Speed to lead is still one of the biggest advantages
• Follow-up and process matter more than volume
• Smaller contractors can apply the same principles at their scale

Chapters

00:00 – Introduction

04:58 – How Big Roofing Companies Think About Leads

12:41 – Brand vs. Tactics in Lead Generation

20:36 – Why Speed to Lead Still Wins

29:14 – Follow-Up Systems That Convert

38:07 – Applying Big-Company Lessons at Any Size

46:52 – Common Mistakes Contractors Make

55:11 – Final Thoughts on Sustainable Lead Generation

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download the Roofing Business Success Audit at

theroofercoach.com/resources