444: Turning Emails into Profit with Kieryn Wang
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In this episode of The Business Growth Podcast, we’re diving into how to turn your emails from just “good” into actually driving conversions and profit.
I’m joined by Kieryn Wang, email marketing specialist for product-based brands, and this conversation is a full breakdown of what’s actually working in email right now.
From subject lines to funnels to unsubscribes, this episode will completely shift how you think about email marketing. Not as a checkbox, but as one of your highest converting channels.
If you’ve been sending emails but not seeing real results… or avoiding email altogether, this is your masterclass.
In this episode:
- How to sell through email without sounding “salesy”
- Why most brands get email marketing completely wrong
- The psychology behind high converting subject lines
- The difference between nurture emails vs sales emails
- The ideal ratio of value vs promotion
- The 4 essential email funnels every brand needs
- What actually makes a welcome sequence convert
- How to structure abandoned cart emails that actually recover sales
- The role of personality, storytelling, and brand voice in email
- How often you should really be sending emails
- The difference between funnels vs broadcast emails
- What metrics actually matter (and what to ignore)
- How to turn your email strategy from “checking the box” into a revenue driver
Connect with Kieryn:
Website: www.itsallmost.com
Instagram: @itsallmost
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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus
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