433: Pet Business Perspective - How Looking Back Can Help Power Your Future Success

When was the last time you actually stopped to look at how far you've come in your business?

What would change if you judged progress over three or five years — not the last three months?

And how different would your goals be if you truly believed the next chapter could be bigger than anything you've built so far?

In this episode, I check in from the middle of the Caribbean, recording from a cruise ship en route between speaking engagements in the U.S. Sharing travel chaos stories, football fandom, and my own evolution as a business owner, we explore why most entrepreneurs underestimate what they can achieve over time while massively overestimating what should happen in the short term.

And, I'm challenging you Mr and Mrs Listener to zoom out, regain some perspective, and recognise that short-term setbacks are often just blips on a much longer upward curve.

The episode also dives into goal setting, ambition, and why many pet business owners unintentionally cap their own growth by setting goals that are too safe, too vague, or too small. I explain how clarity, vision, and properly defined targets create momentum and why the best breakthroughs tend to come when you stop reacting and start intentionally designing the future of your business.

In this episode, you'll discover:

• Why Perspective Matters – How looking back three to five years changes how you view today's problems.
• The Danger of Short-Term Thinking – Why judging progress quarter-by-quarter can quietly kill momentum.
• Setting Bigger, Better Goals – How unclear or timid goals hold otherwise capable owners back.
• Resilience Through Experience – Why you're far better equipped now than you were a few years ago.
• Designing the Next Chapter – How to think intentionally about where you want your business to be heading next.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here: