433 - GLP-1 Drugs and New Dietary Guidelines: What They Mean for Agriculture | Damian Mason Podcast

GLP-1 weight loss medications are transforming American diets—and agriculture must adapt. Damian Mason and ag consultant Todd Thurman explore how widespread adoption of these appetite-suppressing drugs, soon to be more accessible as pills, could reduce national calorie consumption by up to 25%. The shift away from sugar and alcohol, paired with new federal dietary guidelines favoring whole foods and plant-based proteins, signals a massive disruption in food production and consumer demand. What sectors win? Which ones lose? This episode breaks down the agricultural, economic, and societal implications of a thinner America.

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