429: The Power of Caring Candor | Shane Sowden Part 2

Part 2 of the conversation with Shane Sowden, Head Men's Basketball Coach at Briarcrest College, focuses on his commitment to deep, transformational relationships with his athletes, moving beyond a purely transactional coaching style. He discusses the importance of caring candor and brutal honesty with his players, even when it's difficult.A major theme is the value of investing time in players off the court to build genuine connections, which he finds improves performance on the court as a high "return on investment". This includes one-on-ones, asking non-basketball questions, sharing his own story as a college athlete, and creating unique team environments.Finally, Sowden reflects on the advice he'd give his younger self, emphasizing that a coach's worth doesn't come from the scoreboard. True success is measured by the impact on a player's life at ages 35, 40, and 45—living out the program's values as a spouse, parent, and community leader.Join TOC COACH: https://www.skool.com/toccoach/aboutSubscribe to the Newsletter: https://www.tocculture.com/newsletter