429. How to Stay Top of Mind Without Being Pushy: Smart Ad Strategies for Loan Officers

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

What if just $5 a day could keep your name in front of every past client and referral partner—without annoying anyone?

In this episode, your host, Steve Kyles is joined by targeted ad strategist Chelsea Gardner to break down how loan officers can stay top of mind using low-budget, high-impact Facebook and Instagram ads.

You'll learn:
• Why most LOs lose business from past clients without knowing it
• How to humanize your ads with lifestyle content that converts
• The simple formula for rotating fresh ads that people actually engage with
• How to use “Dynamic Creative” inside Meta to find what works best
• What kind of content gets the most response (and how to generate it with ChatGPT)

Whether you’re just getting started or looking to level up your ad game, this episode will show you how to farm your list the right way—and make your marketing work on autopilot.

Want hands-on help? Visit fullyalignedmarketing.com to grab one of Chelsea’s limited private coaching spots.

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!