42. If She Can Do It, So Can I! Lauren Cunningham on Starting and Growing a Podcast That Lasts

Ever wondered what starting a podcast could lead to if you just kept going? In this episode I sit down with Lauren, host of the So Can I podcast and a social media strategist, to talk about how she went from recording her first episode on Zoom to building a podcast-driven brand and community that’s lasted over three years.

We talk about:

• How Lauren launched So Can I after shifting from health coaching to content creation
• Her journey from cold-emailing hundreds of fitness influencers to confidently reaching out to dream podcast guests
• The evolution of her interview style—from question lists to active listening
• The moment she almost gave up, and the advice that helped her keep going
• Why adding video and collaborative posts changed the game for her promotion strategy
• How podcasting helped her build a business without even realizing it at first

Plus, we share our mutual love for Bravo, why early episodes are always cringey (and why that’s okay), and how podcasting builds connection, confidence, and community over time.

If you’ve ever felt unsure about whether podcasting is worth it, this episode will remind you: if she can do it, so can you.

Connect with Lauren:

Website: http://laurencunningham.co

Instagram: https://www.instagram.com/socanipodcast/

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠W

ebsite: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction

⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/