41: The Part of Your Brand You’ve Been Ignoring with Sarah Jacobson

What if the part of your brand that’s holding you back… is the part no one sees?

In this episode, I’m joined by systems expert Sarah Jacobson to talk about back end branding: The behind-the-scenes workflows that shape your brand experience and make or break your business growth. Whether you're feeling overwhelmed, burnt out, or just stretched too thin, this conversation will help you clean up the backend so you can scale with confidence.

Here’s what you’ll learn:

• Why a polished front-end brand isn’t enough

• How backend chaos erodes trust (and costs you clients)

• The $100K bottleneck solopreneurs face—and how to fix it

• How automation adds personality instead of removing it

• Practical ways to simplify your systems without the tech overwhelm

If you’re tired of doing everything yourself and wondering why growth feels so hard, this is the missing piece. Let’s talk about what your backend is really saying about your brand.

LINKS FROM TODAY’S EPISODE

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