#407 - Market Research in Minutes: How to Actually Use AI

In this episode of Construction Corner, host Dillon breaks down the right and wrong ways to use AI in business. While AI tools are everywhere, most people are using them for the wrong tasks—like writing generic emails or generating soulless responses that scream "bot." Instead, Dillon argues that AI's real power lies in strategic work: condensing weeks of market research into minutes, creating total addressable market analyses, plotting historical data trends, and automating time-consuming tasks like transcription and content scheduling. He emphasizes the 95/5 rule: let AI take you 95% of the way, then add your own voice, edits, and human touch for the final 5%. Drawing examples from yacht influencer Kevin's Instagram page and his own content workflow, Dillon makes it clear that AI should multiply your leverage and productivity—not replace your authenticity. Use it for the big strategic moves, not the bullshit busy work.

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