406: Marketing The Unexpected with Cathy Petersen and Eric Brockman

In this episode of the Destination Marketing Podcast, Adam is joined by Cathy Petersen and Eric Brockman from Destination Dayton to discuss how to turn low customer expectations into outstanding visitor experiences. They explore the core philosophy behind Dayton’s tagline, Discover the Unexpected, and why it perfectly captures what visitors can anticipate during their trip. Cathy and Eric share how they overcome the city’s reputation by marketing its unexpected assets, utilizing specialized programs to ensure frontline partners provide excellent customer service. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[e-mail]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[e-mail]⁠⁠⁠⁠.