401. The Small-City Strategy: How Jeff Goronkin, CEO of Urban Co-Works, Builds Thriving Coworking Hubs

Ever wondered how to build a successful coworking business in smaller markets that the big players ignore? Jeff Goronkin cracked the code by targeting overlooked cities and mastering the art of community-first growth.

Key Topics Covered:

• How Jeff leveraged a "sandbox period" to learn coworking before committing to major investments
• Why targeting smaller markets (populations 50-70k) can be more profitable than competing in saturated metros
• The power of revenue-share lease agreements and how to negotiate them with landlords
• Building relationships with economic development offices to secure grants and support
• Why PR and community engagement are secret weapons for coworking success
• Smart hiring strategies for community managers who can truly own their role
• The importance of downtown revitalization as a core business strategy
• Lessons learned from expanding to three locations across NY, PA, and MA
  

Resources Mentioned in this Episode:

Jeffrey's LinkedIn profile

Urban Co-Works website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

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