#4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt

TV Executive, Theater Producer, and now The Show Must Go On Sale special guest Bob Greenblatt helped bring shows like “The Drowsy Chaperone,” “9 to 5,’ and the new revival of ”Ragtime” to the Broadway stage. Now, he sits down to talk with Tom Greenwald about bringing IP and stars to the stage, what word of mouth means, and how to market a “Smash.” Learn more about your ad choices. Visit megaphone.fm/adchoices