4 Techniques Working for Amazon PPC in 2025

Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe. But we want to see what happens when Amazon ads run out of steam halfway through the day. Will organic sales rise? Will ranking improve? Let’s find out together.In this episode, we’re walking through four powerful techniques to test this strategy. We’ll pick a rankable product, set up a focused keyword campaign, play with aggressive bids, and limit the budget just enough to spark change.Sean Stone joins us in this episode to break it all down and share what really works.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 – Intro: Meet Sean Stone3:00 – Technique 1: Choosing a rankable product7:00 – Technique 2: Setting up a one-keyword campaign11:30 – Technique 3: Using aggressive bids and top placements16:20 – Technique 4: Limiting daily budget to trigger organic lift21:00 – How to track results and measure success25:20 – When this strategy doesn’t work30:00 – Real-life examples and insights from Sean39:00 – Outro and what’s next🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingMeet our friend Sean Stone founder of Stone’s Goods as he spills the secrets behind scaling brands on Amazon with his PAIR strategyhttps://www.linkedin.com/in/sean-stone/ One Keyword, 8 Tools. Accuracy for Search Volume & Sales on AmazonHow One Keyword Can Apply to Multiple Products6 Principles to Follow For Amazon PPC Campaign StructureHow to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoSHow to Find Products That Sell OrganicallyFinding Your Zone of Possibility for Amazon PPC Rankings📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno