#4 Steffen Horst: How to Spot BS in Marketing Metrics Before They Burn Your Budget

SaaS marketing (or marketing in general) shouldn't feel like gambling, but for most startups, that’s precisely what it is. And Steffen Horst has had enough of it.

In this episode of Bearchats by ⁠Bearworks⁠, Albert Wang and Luis Montalvan sit down with Steffen Horst, the co-founder of Symphonic Digital, to break down:

• Why so many early-stage companies burn cash chasing the wrong marketing metrics
• What 80% of CMOs get wrong when they launch a campaign
• The cold truth about “awareness” vs. actual pipeline
• How to hire agencies that deliver outcomes—not impressions
• The startup myth that’s hurting your growth more than helping it

If you’ve ever felt overwhelmed by marketing choices—or unsure what’s moving the needle—this one’s for you.

Listen now to learn how to align your marketing with real business outcomes, finally.

🔗 Website: bearworks.com
💼 LinkedIn: linkedin.com/company/bearworks
📅 Book a Demo: bearworks.com/book-demo

More calls. More closes. Less busywork. Let’s talk.