4 S to Freedom: Scaling, Outsourcing & DEI for Entrepreneurs

Here are three things you’ll learn in this episode:

1. The "4 S to Freedom" Framework for Business Growth: Cheryl introduces her comprehensive framework for scaling businesses, emphasizing the foundational importance of Structure and Strategy (including niche, market research, and product definition) before moving into developing robust Systems and Processes (like lead generation, sales, onboarding, and offboarding). Finally, she highlights the role of building a strong Squad through smart outsourcing and team development.

2. Strategic Outsourcing and Team Building: Cheryl stresses that successful outsourcing hinges on clear communication and well-defined expectations. She advises business owners to meticulously document their processes and tasks ("skills and tasks dump") to create effective job descriptions or work orders for external partners, thereby ensuring a better fit and preventing common pitfalls in outsourced relationships.

3. Promoting Diversity & Inclusion and Differentiating Nonprofits: Cheryl, as a Black woman entrepreneur, integrates diversity, equity, and inclusion into every aspect of her business culture, from hiring practices to product delivery, recognizing that diverse perspectives foster creativity and growth. She also distinguishes the structural differences in building nonprofits, primarily highlighting the critical role and unique challenges associated with establishing and managing a strong board of directors compared to a for-profit business.

About Cheryl and her social media

- Website: https://www.cherylcperez.com/

- Youtube: https://www.youtube.com/@cherylcperez/community

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