4 Critical Mistakes to Avoid in Your Messaging Approach

What happens when you combine a powerful personal story with strategic business messaging? You get Jo Bryan.

In this episode of the Business Roundtable Podcast, host David Carr sits down with Jo Bryan, message strategist, visibility expert, and founder of Show Up and Be Seen, to talk about how business owners and leaders can unlock the power of their voice to attract clients, grow influence, and build sustainable momentum.

Jo shares how she helps clients shape messaging that feels good, sounds great, and most importantly, sells. With a background in public relations and brand storytelling, she brings a unique blend of intuition and strategy to help coaches, consultants, and creative entrepreneurs get out of their heads and into alignment with the message their audience needs to hear.

In this episode, you’ll discover:

• Why messaging is more than marketing—it’s about connection
• How to find the “spark words” that activate your audience
• Common traps business owners fall into when writing about themselves
• What it means to embody your brand across platforms
• How visibility and vulnerability go hand in hand in today’s market

If you’re struggling to get traction in your marketing or if your message feels stuck, this episode is a must-listen. You’ll walk away with real strategies and a renewed belief that your voice—your story—matters.

🎧 Listen now and start showing up as the leader your audience has been waiting for.


Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.