4: Creativity is coming under siege - how best can marketers ringfence it?

Covid hit marketing hard, and the resultant global economic downturn has hardly helped matters. In 2024, it feels at times as if creativity is coming under more pressure than ever before – constantly under threat of ceding to rigid economic constraints.

What then, is the answer? How can marketers ensure that creativity is enshrined at all costs? And how best can they go about protecting it?

This is exactly what the latest episode of Marketing Beat’s Marketing Bites is preoccupied with, and we’ll be leaning upon the expert opinion of Flora’s UK head of marketing, Ian Hepburn, who will impart numerous golden nuggets of industry knowhow for our discerning listeners to reflect upon – no least concerning Flora’s immensely successful ‘Skip the Cow’ campaign or even Snickers’ iconic ‘You’re not you when you’re hungry’, from Hepburn’s time at Mars.

We will also be joined by Celtra’s VP of customer success, Natalie Satamoulatos who will shine a spotlight on how harnessing the latest technological advances, and automation in particular, will help supercharge creativity – and ultimately help marketers preserve more control in an increasingly demanding landscape.