39: Want vs. Need- A Smarter Marketing Approach

Marketing What They Want vs. Delivering What They Need

Ever feel like your audience just doesn't get what you're really offering? You're not alone. In this episode, we’re breaking down how to connect with your ideal clients by speaking their language, so you can sell what they think they want and deliver what they actually need.

Here’s what you’ll walk away with:

• A smarter way to frame your offers for real connection

• The key to writing messaging that resonates and converts

• How to uncover your audience’s internal struggles (not just their surface needs)

• Why this isn’t manipulative…it’s service-based marketing that works

If you’re stuck trying to explain your value or in your marketing, this one’s a must-listen.

LINKS FROM TODAY’S EPISODE

Want help crafting messaging that actually connects with your dream clients? Book a free branding consult call and let’s uncover what they really need so you can confidently market what you offer.

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