38. Why Clients Choose YOU in a Saturated Therapy Market

You’re not imagining it—therapy might be in demand, but your marketing space can still feel crowded. Whether you're one of 35 therapists commenting on a Facebook ISO post or buried in a sea of Psychology Today profiles, it can feel impossible to stand out. In this episode, I unpack why that’s happening—and how to rise above it without becoming someone you’re not.

We’ll explore the “sea of sameness” so many therapists get caught in, and I’ll walk you through four places your real voice already lives. This episode isn’t about sounding louder or flashier—it’s about being more you, so the right clients can finally find you.

Here’s what you’ll learn in this episode:

1️⃣ Why “looking professional” often backfires—and how over-polishing your copy might be hiding your best marketing asset

2️⃣ Four specific places your authentic voice already lives (and how to bring them into your website, Psychology Today, and social posts)

3️⃣ How to use AI as a collaborator—not a ghostwriter—so your copy sounds like you, not a bot

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• Done-for-you services: walkerstrategyco.com/services
• 5 Days of Deals (Black Friday Sale): walkerstrategyco.com/bf25
• Early Bird List for Daily Doorbusters: walkerstrategyco.com/early-bird
• The Walker Strategy Co website: walkerstrategyco.com
• Our free Facebook Group: facebook.com/groups/getbookedout

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Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.