38: The 3 (Content) Pillars Developing You Business

Where's your primary focus:

Sales?
Marketing?
Or branding?

Rarely do I see all three get equal attention.

And that’s a mistake.

Sales is needed for obvious reasons.
Marketing is what drives leads to sales.

But branding -the often forgotten child- is what positions you in the market.

Could you have a business without branding?

Yes.

But not as prosperous as you could have had.