#38 AI-Empowered Mom | Managing the Madness: How to Outsmart Camp Season with Molly Morse

Camp season has a way of pushing parents to the edge.Endless tabs, forgotten logins, waitlists that fill in minutes, and group chats that never sleep. In this episode of the AI-Empowered Mom podcast, host Sarah Dooley sits down with Molly Morse, co-founder of Recess, to talk about why planning camps and activities has become so chaotic and how it can finally get easier.

Molly shares how becoming a mom and a marketplace founder opened her eyes to how fragmented and outdated the camps and activities ecosystem really is. She explains why parents feel like everything is sold out while camps still have empty seats, and how Recess is creating a centralized marketplace to bring clarity to the chaos. The conversation also dives into how AI matchmaking helps surface the right options for each family, how group booking and scheduling tools could change everything, and why parents should trust their intuition when choosing programs for their kids.

This episode is a must-listen for parents staring down camp season and wondering how it got this hard and how it might finally get easier.