37 - The Property Management Sales Playbook (How We Added 6 Owners in Q3 last year)

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You want to grow a property management business, you will eventually hit the same wall:

You become the person slowing things down.

In this video, I share the exact playbook we built before hiring our first salesperson.

Inside this training you’ll learn:

• The perfect type of property we target

• The exact type of homeowner we want to work with

• The biggest problems Airbnb owners face today

• How we show our value to sign new clients

• The "UI Method" for finding struggling Airbnb properties

• The exact numbers and goals we set for our sales team

• The best ways we find and talk to new owners

• Our step-by-step sales process and first phone calls

• What happens right after an owner signs with us

If you want to grow your company to 30, 40, or 50+ properties, you need a sales plan that works every single time.

This episode shows you exactly how we built ours.

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Timestamps:

00:00 – Why You Need a Sales Plan

01:12 – The 4 Steps of Our Sales Playbook

02:10 – Finding the Perfect Property

03:05 – The Perfect Homeowner

04:18 – Problems Airbnb Owners Face

05:45 – Creating a Strong Offer

07:00 – Why You Need a CRM Software

08:50 – Sales Goals and Numbers to Track

10:20 – The Experiment: 120 Calls in 6 Weeks

11:35 – Our Sales Win Rates

12:18 – How to Find Leads: The UI Method

13:30 – Using Referrals and Partners

14:05 – Direct Mail and Ads

15:05 – Running Facebook Ads for Leads

16:10 – Our Sales Process

17:20 – The First Call and Asking Questions

18:15 – Handling Owner Concerns

19:05 – Bringing on a New Owner

20:00 – Weekly Sales Tracking

21:10 – Hiring and Testing a Salesperson

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