37. Choosing the Right Digital Marketing Agency for Growth

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In this episode, Caitlyn and Janet dive into what growing home improvement contractors should consider when choosing a digital marketing agency—especially if you're outgrowing that set-it-and-forget-it vendor relationship. If your business is scaling past the $5M mark and you're looking for a strategic partner (not just a task-taker), this episode will show you exactly what to look for.

They outline:

• The 3 qualities of a growth-focused agency: process, industry expertise, and strategic thinking
• Why you should demand transparency, ownership of outcomes, and shared dashboards
• The importance of advanced tactics like CRO, attribution modeling, and multi-channel campaigns
• What a true culture fit looks like (and why it matters for long-term growth)
• The must-ask questions to vet your next agency partner

They also introduce a free downloadable Agency Scorecard to help you compare potential vendors. This is a must-listen if you’re serious about scaling your business.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.