36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)

In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it.

You will learn about:

• Understand where your audience consume content
• Split your funnel into high-intent and low-intent
• Understand the dark funnel
• Create demand vs capture demand?
• Why should you care about building an owned audience?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.