355 | Segmenting Smarter to Scale Sustainably | with Jon Pundyk

Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He’s been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world's oldest bra manufacturers, and it has been size-inclusive since their inception.

In This Conversation We Discuss:

• [00:28] Intro
• [00:53] Learning the fundamentals of consumer marketing
• [02:01] Climbing the ladder one title at a time
• [02:17] Pivoting a century-old business online
• [04:01] Transitioning from wholesale to direct-to-consumer
• [07:33] Balancing wholesale partners with D2C growth
• [10:08] Stay updated with new episodes
• [10:18] Investing ahead for scalable D2C growth
• [13:43] Sponsors: Electric Eye, Freight, Taboola, Next Insurance
• [19:16] Collecting data before knowing how to use it
• [20:25] Leveraging legacy brand recognition online
• [23:05] Relying on product quality to drive loyalty
• [24:08] Driving growth through actionable data insights

Resources:

• Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
• Plus size bras & lingeries for full-figured women glamorise.com/
• Follow Jon Pundyk linkedin.com/in/jrpundyk
• Schedule an intro call with one of our experts electriceye.io/connect
• Turn your domestic business into an international business freightright.com/honest
• Performance beyond Search and Social discover.taboola.com/honest/
• Tailored business insurance. Zero hassle. Big savings nextinsurance.com/honest/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!