35: SARAH PANUS: Mastering Content Strategy: The F.E.D. Approach (Focus, Empathy, Data)

Welcome to The Story Craft Podcast, where we dive into strategies for creating impactful content that drives results. In this episode, we're joined by Sarah Panus, a 20+ year content expert and host of the top-ranked Marketing with Empathy® podcast. Sarah shares her signature F.E.D. method—Focus, Empathy, and Data—that blends the art and science of storytelling to create content that resonates with audiences and boosts conversions. Whether you're looking to refine your content strategy or scale your business, Sarah’s actionable insights will help you take your marketing to the next level.

SHOW NOTES:

• Connect with Sarah Panus via here website: https://www.kindredspeak.com/
• Check out the Story Brand resources mentioned in the episode: https://mystorybrand.com/
• Connect with Meg via her website: https://www.drmegadams.com/