345. Marketing: Eko Health’s Director of Enterprise Marketing Grace Hanson
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345. Marketing: Eko Health’s Director of Enterprise Marketing Grace Hanson
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In this episode, Grace Hanson, Director of Enterprise Marketing at Eko Health, sits down to explore the human side of AI in medtech. She shares how Eko’s AI-powered stethoscope is detecting heart disease earlier and saving lives, translating that same innovative mindset to marketing. Grace gets real about the daily AI tools she relies on, from Zoom summaries to prompt engineering, and why most marketers are still on the sidelines. Learn how to use AI to amplify not replace your creativity, how to avoid the pitfalls of AI-generated content, and why being “well-read” is your ultimate competitive advantage in the age of automation.
Episode Breakdown:
00:00 – Cold Open: Why Medtech Adoption Is Still Broken
00:55 – Welcome Back to the Podcast
02:10 – Guest Introduction & Career Background
05:30 – Early Lessons From Building in Medtech
09:00 – The Biggest Misconception About Innovation
12:20 – Why Hospitals Resist New Technology
15:40 – Selling Into Healthcare: What Actually Works
19:10 – Founder vs Operator Mindset
22:30 – When Product-Market Fit Really Shows Up
26:00 – Scaling Too Early: The Most Common Startup Mistake
29:40 – Hiring the First 10 Critical Employees
33:10 – Board Management & Investor Expectations
36:30 – Go-To-Market Strategy That Fails Most Teams
40:00 – Why Distribution Beats Product
43:20 – Partnerships With Strategics: What to Watch For
46:40 – M&A Reality Check in Today’s Medtech Market
49:30 – Build-to-Buy vs Build-to-Scale
52:40 – Hard CEO Lessons Learned the Hard Way
56:00 – Advice for First-Time Founders
59:00 – What the Best CEOs Do Differently
01:02:10 – Final Thoughts & Industry Outlook
01:05:00 – Closing Remarks & Outro
Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.
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