343. Marketing: Showpad's Moon Kang on AI, Revenue & The Full Funnel

In this episode, Moon Kang, Director of Growth Marketing at Showpad, dives deep into what it means to be a growth marketer in 2025. He talks about building systems that plug funnel gaps, why marketing must own the full customer journey, and how Showpad’s recent merger created the first AI-powered revenue effectiveness platform for field selling. Moon unpacks the "AI sandwich" method, the danger of AI without context, and why data analysis is the #1 skill for modern marketers. Tune in to learn how to bridge the gap between marketing and sales, accelerate pipeline velocity, and create a winning locker-room mentality across your revenue team.

Episode BreakDown:

00:00 – Cold Open: Why Growth Breaks in Medtech

00:55 – Welcome Back to the Show

02:20 – Introducing Moon Kang & Showpad

05:30 – What “Growth Marketing” Really Means Today

09:10 – Showpad’s Merger & Revenue Effectiveness Vision

13:00 – Why Sales & Marketing Still Don’t Align

17:10 – Field Selling: The Most Broken Go-To-Market Model

21:20 – Why Sellers Are Overloaded With Bad Tools

25:10 – AI Roleplay & Coaching for Sales Teams

29:30 – The Importance of Context in AI & Enablement

33:40 – The “AI Sandwich Method” Explained

38:00 – Demand Generation vs Demand Capture

42:10 – Why Marketers Must Be Data-Literate in 2025

46:30 – The Problem With Vanity Metrics & Attribution

50:20 – How Marketing Loses Influence in the C-Suite

54:10 – Marketing’s Role Across the Entire Funnel

57:40 – Post-Sale Marketing, Retention & Utilization

01:01:20 – Career Advice for Modern Marketers

01:04:40 – Final Thoughts on AI, Sales & Growth

01:07:20 – Closing Remarks & Outro

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.

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