339 - Smarter Jewelry Email Marketing Starts With Segmentation

What if you could get more results from your email marketing—without sending more emails? In this episode, I’m breaking down simple, effective segmentation tips that every jewelry brand can use to send smarter, more personal messages—and finally see the engagement and sales you’ve been missing.

Whether you’re DIY-ing your marketing or have a small but mighty team behind you, you’ll walk away with practical strategies you can implement right away.

💡 You’ll learn:
✨ Why segmentation isn’t just for big brands or marketing pros
✨ How to make your email strategy feel more human and less overwhelming
✨ Five easy segments to help you send more relevant, high-performing emails
✨ Bonus segmentation strategies to try when you’re ready to level up
✨ What segmentation looks like behind the scenes at Joy Joya—and how we use it daily

Plus, in The Gold Mine, I’m reflecting on something a lot of us are feeling lately: what’s going on with Instagram? Tune in to hear my thoughts on why the platform’s becoming more chaotic and how you can protect your energy by focusing on the spaces you truly own—like your email list.

Transcript: https://joyjoya.com/blogs/podcast/email-segmentation-for-jewelry-brands-the-secret-to-more-opens-clicks-and-sales