3.31 Let's Go Electric with Incentives with Aimee Bailey

We are focused on incentives for home upgrade projects. We’re focused right now on residential space. If anyone is listening or you might have applied for a rebate program in the past, like an appliance rebate program through a government agency or utility, it oftentimes can be quite challenging. So we provide an end to end solution to make it very easy for folks to pre-qualify projects for all available incentives as well as then to claim the funds. And you can think of us as kind of a TurboTax for electrification rebates. - Aimee Bailey, Rock Rabbit

Rock Rabbit was founded in 2022 by Aimee Bailey, co-founder and CEO, with her co-founder, building on concepts Bailey had been developing for years in her previous roles in the energy sector, including roles at the Department of Energy, utilities, and government agencies, with a focus on designing and deploying incentive programs. The company's mission is "Future-proofing homes made easy and affordable for everyone," reflecting their commitment to accelerating the energy transition in the residential sector.

Rock Rabbit provides an end-to-end solution for contractors and homeowners to easily navigate and claim rebates for home electrification projects. The platform integrates multiple databases, including incentive programs, authority having jurisdiction (AHJ) registries, and community choice aggregation (CCA) information, to simplify the complex landscape of rebates and eligibility requirements.

The company addresses three key pain points in the rebate process: incentive discovery (finding available programs among hundreds of options), navigating eligibility requirements (interpreting complex program rules), and streamlining paperwork processing (reducing administrative burden for contractors and homeowners).

Rock Rabbit works primarily with contractors as their main user base, but also collaborates with utilities and government agencies to streamline rebate programs. This dual approach allows them to improve the rebate process from both the implementation and administration sides.

There's a significant labor shortage in the HVAC industry, with estimates suggesting a gap of hundreds of thousands of technicians needed to meet climate targets. Rock Rabbit aims to alleviate this by making rebate processes more efficient, allowing contractors to focus more on installations and less on paperwork.

For inquiries, contact: [e-mail]