330: Real Estate Cancellations: When Communication Could Have Saved the Deal

Ever been blindsided by a cancelation that just didn't make sense? This week we're sharing a raw, real story about a transaction that went sideways—only to come full circle weeks (and $15,000) later.

In this episode, Alissa opens up about a recent experience with a buyer who backed out of a deal in the eleventh hour. What followed was a perfect storm of assumptions, zero communication, and a text message that dropped a cancelation bomb—with no phone call to discuss it first.

We're diving deep into the best practices & etiquette for Real Estate Cancellations: when you should call (not text), how to manage your client's emotions, and what happens when professionalism goes out the window. Spoiler alert: it cost the buyer way more than they expected.

This is your podcast therapy session and masterclass in cancelation communication all rolled into one. Because y'all, some deals really *can* be saved—with the right conversation.

Here's what we chat about in this episode:

- The shocking cancelation that inspired this story
- Stats on how often cancelations are happening (hint: it's more than you think)
- What *should* happen before a cancelation is sent
- Why a simple phone call could have saved the deal
- Handling emotional clients and managing expectations
- What to disclose—and when
- How to exit gracefully and protect relationships for the long game
- What happened when the *same* buyer came back
- Tips for co-op agent professionalism in tricky transactions

🛠️ *Resources + Links Mentioned:*
- [Episode 113: Be the Boss](https://www.hustlehumblypodcast.com/113)
- [Episode 255 & 24: Client Management](https://www.hustlehumblypodcast.com/255)
- [Episode 210: Buyer Consultation](https://www.hustlehumblypodcast.com/210)
- [Email Templates 101](http://emailtemplates101.com)
- [Agent Systems 101](http://agentsystems101.com)
- [Build Your Own Business 101](https://hustlehumblypodcast.com/byob)
- FREE Database Setup Guide: https://www.hustlehumblypodcast.com/starthere

Got a wild transaction story or need podcast therapy? Email us at [e-mail].

——
**Hustle Humbly is your go-to resource for navigating a real estate business with confidence, clarity, and heart.** Hosts Katy and Alissa bring you proven systems, real stories, and the kind of encouragement you didn't know you needed. Tune in each week for new episodes!

## 🎵 MUSIC CREDITS
- "Straight A's" by Connor Price → https://connorprice.shop/
- "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
- "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one