33. Why Most B2B Marketing Fails, with Lauren Douglass, CEO Reverve, on The Snarketing Podcast
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33. Why Most B2B Marketing Fails, with Lauren Douglass, CEO Reverve, on The Snarketing Podcast
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This week we're flipping the script. Instead of hosting, Lauren joins Valerie Vespa and Matt Wurst on The Snarketing Podcast, and the conversation is too good not to share.
We touch on some of Lauren's favorite hottakes: why B2B marketing is so bad right now, why most corporate brands are failing to break through the noise, and why the human touch is already more important than ever in an AI-centered world.
We also talk about the sea of sameness in B2B, how to turn your sales team into thought leaders, and what she wishes every CEO understood about marketing.
If you've attended a conference that felt pointless or wondered why B2B marketing feels so disconnected from actual humans, this conversation will resonate. It's snarky, it's honest, and it's packed with tactical advice for anyone trying to cut through the noise. There are a lot of hot topics to cover in this episode, so let's get into it.