326: Building a Brand (and Podcast) From Scratch. Client Case Study - Steve Sapourn with The Neuro’s Journey

this episode is a real-time snapshot of what happens before everything clicks — the messy middle between "I want to start a podcast" and a full blown brand being built.

It’s part of an ongoing series where I sit down with our client, Steve Sapourn of the Neuro's Journey, to capture what really happens behind the scenes as my podcast company Voice and Visibility helps him build his personal brand and own his story in real time.

Together, we talk about the energy of visibility, the fear of being seen, and the moment when alignment begins to take shape. Steve shares how he’s finding his authentic voice, shaping his message, and aligning who he is with what he’s creating.

If you’ve ever felt the call to share your story and your voice, this episode will meet you right where you are.

02:00 The aspects of building a brand from scratch – with zero followers or visibility

07:15 Facing the fear of visibility: Harnessing the energy shift that follows

12:38 The inner work before the strategy

18:50 Fighting through external validation while navigating the creative process

25:00 Using life as your guru to find true brand alignment

31:42 How to build momentum even when you feel vulnerable

58:00 Avoiding the trap of losing yourself: Staying true to your brand’s purpose

01:10:00 Steve’s official podcast launch

01:17:30 Celebrating alignment while being high on life

RESOURCES + LINKS

Hop on my Newsletter to Watch Me Build My Podcast + Media Company, Voice and Visibility in public – https://voiceandvisibility.myflodesk.com/optin

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Connect with Steve:

The Neuro’s Journey Podcast Launch Party 11/22/2025, Boulder CO

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