324. Sales: Using AI to Close More Deals in MedTech with Omar Khateeb & Showpad's Chris Kosrow

Are you a medtech sales leader? Try the Showpad AI Sales Enablement Maturity Calculator to measure team fitness across four key areas – and get tailored feedback. https://showpad.com/enablement-maturity-calculator-start/#/AI won’t replace your job… but someone using AI will. In this powerful episode, Showpad’s Chris Kosrow joins Omar M. Khateeb to explore how AI is revolutionizing the way MedTech sales teams operate, sell, and scale.This episode dives deep into how AI tools like Showpad Assist are changing the sales game in MedTech. Chris Kosrow, Director of New Business Sales for North America at Showpad, breaks down how forward-thinking companies are using AI to eliminate the hidden “admin tax,” streamline CRM updates, and empower sellers to focus on what truly matters: relationships and revenue. Learn how adopting purpose-built AI platforms gives commercial teams a decisive edge in today’s competitive healthcare market.Episode Breakdown:0:00 – AI is not replacing jobs, but those using it will succeed1:05 – Introduction: Chris Castro from Showpad3:00 – How AI is changing MedTech sales culture5:00 – Why AI adoption is essential for commercial growth6:30 – The four quadrants of AI maturity in MedTech9:00 – How to evaluate your team’s AI readiness11:00 – Real-world use cases from sales teams adopting AI13:00 – The risk of being a “spectator” company in AI adoption15:00 – The “hidden tax” of administrative work on sales performance18:00 – Solving problems worth solving: the SAFE framework21:00 – Early-stage AI adoption and its growing pains24:00 – Real examples of individual reps using AI to close more deals27:00 – The adoption gap: why enterprise AI often fails sellers30:00 – How Showpad Assist changes the game for field sales33:00 – The “hidden time tax” on MedTech reps and how AI fixes it36:00 – Scaling productivity across commercial teams38:00 – How top-performing sellers use AI to outperform their peers40:00 – Inside Showpad Assist: AI built for sales enablement43:00 – The role of AI in forecasting and pipeline velocity46:00 – Leadership and investor expectations around AI readiness49:00 – How AI strengthens sales culture and leadership relationships52:00 – The danger of fragmented AI tools versus unified platforms54:00 – Final insights: the future of AI-driven MedTech salesAre you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.Subscribe to our Youtube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCGpL_rGt1LQJwinMq_K7gfg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our LinkedIn Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.stateofmedtechpodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The State of MedTech onLinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/thestateofmedtech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stateofmedtech/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@stateofmedtech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/StateofMedTech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/stateofmedtech/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Omar M. Khateeb onLinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/okhateeb/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/omar.m.khateeb/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@omarkhateebofficial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/OmarMKhateeb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/OmarMKhateeb/⁠⁠⁠⁠⁠⁠⁠⁠#MedTech #DigitalHealth #AIinSales #SalesEnablement #Showpad #MedicalSales #HealthTech #OmarKhateeb #ArtificialIntelligence