321 The Psychology Behind “We Don’t Need It” (And How to Flip It Instantly)

Ever had someone tell you, “We don’t need that”? You’ll love this one.

Art shares a hilarious old Century 21 commercial that nails one of the biggest sales mistakes out there — showing people what you want them to buy instead of what they actually want. Then he breaks down how to turn that around using simple, conversational questions that uncover real needs and make buyers lean in instead of tune out.

This episode will help you stop creating objections before they ever happen — and start guiding real, natural conversations that lead to sales.