32 | Scott Desmond Dahlgren – Advertising, Acronyms, Offline Audience Targeting

Today Jeff Byer (@globaljeff) talks with Scott Desmond Dahlgren about the past, present, and future of advertising as well as the transition from digital to traditional to omnichannel media sales. About Scott Desmond Dahlgren West Coast Digital Sales & Programmatic Lead Xandr (Formerly DIRECTV) LinkedIn: https://www.linkedin.com/in/scottdahlgren/ Transcript Jeff Byer   00:07    Welcome to digital rage, the podcast about all things internet and the people that make it great. My name is Jeff Byer. Today we have our first in studio guests. My cousins, Scott Desmond Dahlgren. He does media sales, at Xandr. Xandr is a division of AT&T and he, uh, explains the combination of data from each one of 18 sources so that they can not only target   Jeff Byer    00:33    they're advertising audiences, but they can, uh, try and keep track of them as well. And, uh, he talks about the differences between online and offli