32 - Is Your Sales Strategy Stuck in the Past? Discover a New Approach

In this fun and engaging episode of "Aligned Entrepreneur Secrets," host Traci Bermingham chats with William Gilchrist, a tech sales veteran with over 15 years of experience across North America, Europe, the Middle East, and Asia Pacific. Now the CEO of a consulting firm in Singapore, William shares his fascinating journey from Chicago to Asia and his innovative approach to sales.

William's company, described as a "sales mercenary" organization, stands out by focusing on strategic systems, internal communication, and a rigorous hiring process. He emphasizes the importance of critical thinking and adaptability over traditional sales tactics. The episode is packed with personal stories, educational insights, and practical examples, making it a must-listen for anyone looking to excel in sales and business development.

To learn more about William's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Traci Bermingham's work at Goaldi? Check out her website at

https://www.goaldi.com/