32: Brand Authenticity: Truth and Trust in Ads and Collabs
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32: Brand Authenticity: Truth and Trust in Ads and Collabs
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On the show today, April and Hamish dissect the reported increase in false advertising lawsuits, with a look at high-profile examples including allegations against Olaplex, Anheuser-Busch, Sazerac Company, and Barilla. Together, they share advice for brands to avoid misrepresenting their products and initiatives online and in the press. Today’s campaign analysis features a deep dive into Nike’s collaboration with Tiffany & Co. earlier this year, with an assessment of the campaign's successes and missed opportunities.
CAMPAIGN ANALYSIS:
Read about the Nike x Tiffany & Co. collab here: https://www.fastcompany.com/90843222/nike-tiffany-co-collab-is-match-made-in-branding-heaven
NEWS:
Read about the rise in false advertising lawsuits here:
https://www.modernretail.co/marketing/with-false-advertising-lawsuits-on-the-rise-brands-risk-long-term-harm-to-their-image/
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