316 - Overcome Content Creation Burnout and Lack of Ideas

Are you a real estate agent struggling with content creation? In this episode, we tackles common challenges like content fear, idea generation, and burnout. Learn practical strategies to maintain consistency, overcome posting anxiety, and leverage data to inform your content direction. Discover how to use the "How I" approach, highlight local businesses, and create behind-the-scenes content that engages your audience. Perfect for real estate professionals looking to boost their social media presence and grow their business through effective content marketing.

Timestamps
00:00 Introduction to content creation challenges
02:28 The importance of social media for real estate agents
03:36 Types of content: Discovery vs Branding/Nurture
05:21 Strategies to maintain content consistency
07:08 The content creation day approach
09:09 James Clear's "miss one day, not two" rule
10:11 Generating content ideas for real estate
11:10 The "How I" vs "How To" content strategy
13:07 Leveraging local news and events for content
15:42 Behind-the-scenes content ideas
17:03 Highlighting local businesses in your content
18:29 Borrowing and remixing content ideas from other agents
19:53 Addressing content creation fear
21:19 Using comments as a starting point
22:02 Creating content without posting to overcome fear
23:14 Data-centric approach to content creation
25:35 Conclusion

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Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.