31: Creative Campaigns: Social Media Algorithms and Brand Authenticity
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31: Creative Campaigns: Social Media Algorithms and Brand Authenticity
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Today in industry news, April and Hamish sit down in the virtual recording booth to review Meta’s “Widely Viewed Content Report” with a discussion about the impacts of social media algorithms on digital marketing and trending topics. Later, your favorite podcast hosts discuss Hard Mtn Dew’s one-year anniversary campaign. Tune in for a chat about whether the brand’s spring-break-themed retirement community sweepstakes stayed true to the brand or missed the mark.
CAMPAIGN ANALYSIS:
Read more about Hard Mtn Dew’s campaign here:
https://www.marketingdive.com/news/hard-mtn-dew-florida-retirement-community-flavor-launch/643862/
NEWS:
Read Meta’s report here: https://transparency.fb.com/en-gb/data/widely-viewed-content-report/?utm_source=daily-carnage&utm_medium=email
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Sound effects obtained from https://www.zapsplat.com.