309: How High Paid Experts Sell Without Chasing Clients

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In this powerful Speak Your Way to Cash® episode, Ashley Kirkwood breaks down exactly how high paid experts can stop playing small, stop selling hours, and start landing five and six figure contracts with corporate clients using outcome-based pricing, a simple three-step framework, and a bold mindset shift that gets you paid like the powerhouse you actually are. If you’ve ever wondered “how do I stop undercharging for my expertise?” or “how do I land corporate contracts without burning out?” this is your episode.

Here’s what you will learn inside this conversation:
▪️ The “expertise trap” that keeps high paid experts under-earning, why selling time instead of outcomes is sabotaging your revenue, and how to reframe your value so companies happily pay you five and six figures
▪️ The Outcome Reframe: how to stop saying “I’m a trainer/consultant/coach” and start using outcome-driven language that sounds like “I help companies reduce turnover by 40% in 60 days,” plus the exact money conversation script Ashley uses on sales calls
▪️ The Topic–Target–Pitch framework that took Ashley from $30/month offers to multiple seven-figure years, including how to pick a topic people are already buying, choose a wealthy target audience, and pitch in a way that gets fast yeses instead of ghosting
▪️ Passion, Purpose, Paychecks: how to move from passion-only and purpose-only work into actually getting paid, why some of y’all need to stop selling things you’re not great at, and how to leverage the 10,000-hour rule so you dominate your niche instead of pretending to be an expert online
▪️ Real talk about money, mindset, and sales: why your first-year business revenue goal should be 10X your old salary, why sending silent proposals is killing your deals, and how to confidently talk pricing, handle objections, and lock in corporate contracts without feeling pushy

Ashley keeps it all the way honest about leaving a $300K big law job, rebuilding her business from underpriced hourly work, and the exact shifts that helped her grow Speak Your Way to Cash® into a multi–seven figure, Inc. 5000–ranked company serving high level experts around the world. If you’re a high paid expert, executive, consultant, lawyer, doctor, or corporate leader who knows you should be making way more from your expertise, turn this on, take notes, and get ready to reposition yourself so your business finally matches your brilliance.

Connect with Ashley and Resources Mentioned:
✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/