306: POCKET PR ESSENTIALS / Marketing communications challenges: The reality that all business owners face today
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
306: POCKET PR ESSENTIALS / Marketing communications challenges: The reality that all business owners face today
-
Narrado por:
-
De:
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.
__________________
Today's ever-evolving marketplace presents some serious challenges for business owners.
We live in a digital-first world; today’s social currency is trust (and it’s in short supply!). This in turn presents business owners with a number of challenges when it comes to marketing our brands and communicating with prospective clients and customers.
KEY MESSAGE: We need to be pragmatic — what’s worked in the past probably won’t work now (although there are some truisms that carry through e.g. human stories, helpfulness, thought provocation, openness and transparency etc - these will be themes we touch on throughout this series).
Onwards!
~ Trevor
__________________
ABOUT EARN THE RIGHT:
EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but interrelated) tracks -
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co