30 - Why Systematizing Sales and Marketing Software Will Help Your Company Scale with Fast Slow Motion's John Burdett

Your host, Sheila Kloefkorn, talks with the President and CEO of Fast Slow Motion, John Burdett. John's career has been steeped in software and business development. He's had the privilege of growing a professional services firm straight out of college, which catered to Fortune 1000 companies by building custom software applications. This was before the advent of platforms like HubSpot and Salesforce. It was a learning period and, admittedly, making plenty of mistakes.

The turning point came when John joined a friend's startup in the ticketing software space. There, he was introduced to Salesforce, a flexible database platform that revolutionized how they managed their business. This experience was pivotal, as it highlighted the power of starting small and focusing on front-end processes like sales and marketing. Consistency in these areas is crucial, as it allows for the identification and correction of issues, leading to predictable and desirable outcomes.

To learn more about John's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Sheila's work at KEO Marketing? Check out her website at https://keomarketing.com/.